On October 26, industry research firm Eilers-Fantini released the latest findings of its US online game performance report: provider Octoplay ranked first on the supplier leaderboard for the sixth consecutive month. The leaderboard only counts providers with more than 2% share and covers the full six months from April to September this year. Yet this studio entered the US market less than a year ago.
Looking at its entry pace: in June 2025 it entered New Jersey via BetMGM, within three months added Rush Street Interactive and Hard Rock Bet, and earlier this year bet365 also went live in the state. In December 2025 it entered Michigan, launching simultaneously with four operators—BetMGM, FanDuel, Fanatics, and Rush Street Interactive—its largest entry at the time. Pennsylvania has just received a temporary license, lining up as the third state.
Canada has moved even faster: Ontario is already running, and in Alberta on opening day in June this year, seven top-tier operators launched its content simultaneously, surpassing Michigan as its largest coordinated entry. CEO Ralitsa Georgieva's take: New Jersey and Michigan, the two most competitive states, carried it to first place and held it there for half a year, with several more states to enter within the year.
For teams doing game platform development, the most valuable part of this report card is the entry methodology: each time it enters a new market, it fills the shelves of top operators within the first few days rather than entering with one and growing slowly. When choosing a content provider, look more closely at its ability to synchronize new markets—when rolling out across multiple languages and markets, whether content can arrive with operators in one batch directly determines the shelf depth in the first month after launch.
One more baseline: Octoplay is currently approved in 20 regulated markets, from Malta and the UK to Brazil, with New Jersey, Michigan, Ontario, Alberta, and Pennsylvania in North America all on the list. License coverage plus entry speed—these two together are the math behind the six straight titles: a content provider's ranking is ultimately laid out step by step through its market entry pace.