On November 3, platform provider Honoré Gaming officially announced a partnership with affiliate marketing system TAP, installing the latter's affiliate management backend directly into its own platform and covering operator networks in French-speaking Africa and Latin America. Going forward, operators managing affiliate channels no longer need to switch to a separate system; they can configure everything by logging into their own backend.
TAP is an affiliate system built specifically for the iGaming industry. It currently serves more than 100 companies, handling about 35.5 million clicks and 1.4 million registrations per day, with more than 2.1 million affiliate members in its network. After the integration, operators in the Honoré network can configure three commission structures—CPA, revenue share, and hybrid—and can also set eligibility conditions: only affiliates that bring in genuinely active players are settled, with anti-fraud criteria written directly into the rules layer.
The system also includes multi-tier affiliate management and refer-a-friend features, so local media, self-media, and existing-customer referrals can all be brought into the acquisition mix. Campaign performance is visible in real time, with data for individual affiliates and individual campaigns, making it clear at a glance which channel is driving volume, with budgets following performance. Honoré's own affiliate operations team also provides support alongside this integration.
The timeline is worth noting: in May this year, Honoré had just integrated Smartico's CRM and gamification tools, and TAP and Smartico are products from the same family. This means users brought in through affiliate channels can land directly in the existing retention system, with membership tiers, missions, and campaigns connected on one link, without having to move data through an intermediary. Teams selecting a turnkey platform solution can take note: whether the acquisition module and the retention module belong to one system directly determines whether acquisition spending is wasted.
More broadly, the accounting for acquisition channels increasingly cannot rely on external patchwork. Affiliate commissions are paid on performance; when the rules are well configured, it is cheap volume; when they are not, fake-volume accounts all come to collect commissions. Putting the affiliate backend, the intelligent agent system, and CRM retention onto the same foundation is becoming a new standard beyond rapid site building. Teams starting with self-service turnkey platforms should remember to ask one question when choosing a platform: is the affiliate module built in, or does it require buying another system?