In early October, esports content provider Oddin.gg launched a new product called eHockey — a 24-hour, non-stop hockey matchup content recorded in a studio. It produces roughly 1,600 matches per month, each lasting 16 to 20 minutes, playable both pre-match and in-play. Simply put, even when real hockey leagues are not in season, it can keep supplying you with matches around the clock.
The company picked its timing precisely. eHockey launched right around the week before the NHL season opener and just as the NFL season began — when hockey and American football audiences are most active, yet the schedule is empty for most of the day. Pete Camden, Oddin.gg's Director of Fast-Paced Content, shared a set of numbers: from April to August, their American football product eTouchdown saw turnover grow 16-fold before the regular season even started. His assessment is that audience demand does not disappear just because the season ends. eHockey applies this same logic to hockey: a format that needs no explanation, available around the clock.
A quick note on the company's overall portfolio. eFootball produces 33,000 matches per month, making it the largest single product in their lineup; eTouchdown produces over 3,000 matches per month; together with the newly launched eHockey, the two American football products combined exceed 4,600 matches per month. This supply density is no longer at the level of "filling a gap" — it is aimed at "retaining players around the clock."
For teams comparing platform solutions, the takeaway from this news is not about hockey itself. The real signal is that content supply is shifting from "how big is the game library" to "what fills the empty hours between matches." Real leagues have off-seasons and time zone gaps — once player attention goes empty, turnover drops with it. This kind of 24-hour studio content is essentially adding an always-on content pipeline to the platform.
Integration is not heavy either. Operators can connect through Oddin.gg's odds feed or trading services, with a more complete turnkey framework deployment scheduled after the SBC Lisbon Summit. So next time you evaluate a platform, beyond asking about the game library and gaming API integration costs, it is worth asking one more question: during those hours when no real matches are available, what is your content layer running on? This item is becoming a differentiator in content supply. Want to discuss further, contact us.